Corporations are not using social media as another channel of input, so change will have to go through traditional channels for now. So for example, of the pubic debate between NFL and Kneeling, register your formal support by writing to the respective parties. What they say ‘muted’ is more rightly solemn and not tom-foolery
“In support of NFL Players write to the NFL Players Association!
I am writing in support of Colin and the other players negatively impacted by their expression of protest by kneeling during the national anthem at an NFL game. Personally I believe the NFL’s response was unconstitutional, I don’t view the player’s actions as harming national interest but drawing attention to a legitimate problem. There was no corporate policy in place and much was assumed so I would argue anything allowed under the constitution at the time was permissible within other codes of conduct for the NFL. Thank you.”