A PR piece has to be news worthy, so I say its like advertising without the clicks. If you try to make it sound like an ad news outlets won't run it. Because it's like advertising without the clicks you can see why its the most expensive type of marketing ~ it is more time … Continue reading PR is like Advertising without Clicks
Author: AnhTu Hoang
Back in school, during COVID, to earn my MBA/MSc.
COMMGiving: Proximity (Context) for Videos
Context, unlike its full scale usage in literature, for videos is introducing what your viewers see in the background. Why you are in a home office, or dressed casually, when you might be speaking about an important topic. https://www.youtube.com/watch?v=CqDaHZQqst8
Purchase Funnel Stages are Very Finicky
The purchase funnel is the image of the consumer market place, from large crowds dwindling down to your customers. The groups closer to making a purchase are smaller than the groups at any stage before they are convinced, and each group is very finicky. https://www.youtube.com/watch?v=vS3QiXeH_XQ
The New Alternative to Apps
Apps are like a user facing API that integrates into the phone's OS when installed. There's a cheaper low maintenance alternative using HTML 5 that resizes your website to different screens instead of going the heavy duty app route. https://www.youtube.com/watch?v=eDfsiFlhJKo
Paid Lists are also known as ‘In Market’ Audiences
By now you might have heard of performance marketing, where you would pay a list owner to distribute your 'offer'. They are broadly called 'in market' audiences, who are people in the space to buy what you might be offering. https://www.youtube.com/watch?v=u_9Pfrfy_MM
Going the Extra Mile but Stuck
I share a tip for achieving that extra mile for when you are stuck in your situation. I hope this becomes useful to you. https://www.youtube.com/watch?v=9e78ZGwo2FU
Good Advice on Worldly Affairs is the Best Treasure
An old marriage proverb, how does it apply to business, staff and working with other business partners?
Showroom versus Virtual Reality
A showroom is a 'brick and mortar' store that carries no inventory and ordering is done on a mobile phone. Virtual Reality is a computer generated virtual store.
Some People are Clueless
Some people are more interested in systems than individuals, when you ought to focus on the individual not systems. Great brands don't tell customers how to behave but rather take their cues from customers they have.
Mobile Customers will Call
so put your phone number at the top of your (mobile) website, that a smart phone will recognize it, and also activate that option in your web ad. While you are at it, also put your address or map up there too.
COMMGiving 
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