Paid Lists are also known as ‘In Market’ Audiences

By now you might have heard of performance marketing, where you would pay a list owner to distribute your 'offer'. They are broadly called 'in market' audiences, who are people in the space to buy what you might be offering. https://www.youtube.com/watch?v=u_9Pfrfy_MM  

Some People are Clueless

Some people are more interested in systems than individuals, when you ought to focus on the individual not systems. Great brands don't tell customers how to behave but rather take their cues from customers they have.

Mobile Customers will Call

so put your phone number at the top of your (mobile) website, that a smart phone will recognize it, and also activate that option in your web ad. While you are at it, also put your address or map up there too.

See Beyond Personal Limits

An example of our personal limit happens when we think we 'aced' an exam only to get 85% not 100%, yet another student does get 100%, or the essay we worked so hard on gets 85% and another essay gets 100%. We have to admit that our friend's essay was better. That's a personal limit … Continue reading See Beyond Personal Limits

YouTube Tip: Format, Concept or Targeting

Format can be as simple as length of your video. Concept, aka creative, might involve a new script, new presenter or new music. Targeting involves changing the audience. Ever thought about changing the audience? Near blasphemous.