Category: Tips

Good marketing works if you have a good product and it repeats itself endless such that capturing small moments isn't sensationalism but our lifestyle.

Ontario's (Canada) new Digital Marketing Deputy Minister left her American government job, of the same function, and was highly critical of US President Donald Trump during his campaign. The question is, was she entitled? The simple answer is, did she build her 'fame' based on her job? Then she can't use that same fame for her … Continue reading Case Study Social Media Conflict Of Interest

Facebook, having created the 'country' and attracting 'people', and creating 'buildings' for them to do business for free, Facebook's data for advertisers and marketers look something like: memberships (charities, car clubs, dating groups), brands (Apple, Sony, Google), vacations (Caribbean, Paris, Boston), friends (60% male, 30% married)...etc.

To reiterate, “Don't Use News Looking For Trends” but use government statistics. You can find them at government websites at the local, state and national levels. The press, the reporting professional, that common people think of is just one segment of the “printing press” era. The other two are advocacy and sensationalism. Advocacy means the paper … Continue reading Don’t Use News Looking For Trends.

When you make your conversations with real life friends public it is personal-social. But when you add -media to personal-social it becomes personal-social-media, like a public 'playlist'. Except here is the blindside, who is going to share a commercial competitor even if its good for 'the industry'?

Giving back and fulfilling corporate social responsibility through charitable sports programs. https://www.youtube.com/watch?v=9Q6fN92FXTo https://www.youtube.com/watch?v=zLbkhx4KTSc

Passion can lead to frustration because proper method never extinguishes a problem as fast as passion can. Marketing and social media marketing takes time to yield results so long as your organization is experiencing growth.

Successful digital media is the delivery of your service, so that if its in person, successful digital media gets you there in person.

11 good examples of using Instagram by these charities aimed at an older adult audience (50+ Nonprofit Instagram Accounts You Should Follow Right Now) https://www.instagram.com/p/0TfYAULZIp/    

When you share the work of others as a curator of your Mission Statement, you are being creative and respectful.