What’s Instagram? Is it good for us?

Instagram, as stated on its website under About Us, is verité. A term from cinema meaning documentary imagery and for marketing they might call it ‘lifestyle’. For groups like Doctors without Borders, it would be a natural fit. For others, like a company with an assembly plant, not so much. And for a sport-equipment company, it is also a natural fit. Will documenting your work or ‘lifestyle’ help you?