Search Engines and Specificity

When people use search engines to ‘solve problems’ they are addressing issues nearest to them. Organizations that want to be successful using search engines have to serve a specific niche (a few particular set of problems to a few particular set of people). Search engines add ‘invisible’ things to a person’s question, like their location and past browsing habit, that you can address by being definitive about your service-region and your category. To blog is to steal a move from the media playbook. What ‘old’ articles and ‘old’ news are good for is information-seeking and not news.

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