Are You Land Or Farmer?

Are you land or farmer? This simple idea will determine your rate of growth. In the old economy Walmart is land (shelf space) and the manufacturers are farmers. Service providers are even smaller than farmers, they assist the farmer. In the new economy, explosive businesses have been platforms, think Facebook, Google and Snap Chat. Others have been farmers and others have been service providers. In the case of an Instagram make-up expert, what is the platform, the farmer and the service provider?