In real life, only 80% of households own a computer and even less have internet connectivity. Also startling is the gap between the number of computers and the number of social media profiles at 10 times or more of the number of physical computers. It is a gap that those who think telecommunications is a status symbol overlooks, like we do the wealth gap.
“Most users don’t need static IP addresses” which means your ad or commercial exposure is over exposed. Because “Just as a street address determines where a letter should be delivered, an IP address identifies computers on the Internet.” (source) Therefore you are over exposing yourself to ‘homeless’ people.