Pay your own loyal customers to know them better. It is even better to advertise to a consumer with your product in their basket of goods, on infrastructure, broadcast, other products and finally media that surrounds them. In that way do you achieve a halo effect. It is better to pay more for ads on media with certified, bondable measurements. The reason being, after bots, it’s ‘penny savers’ (Toyota To Use Blockchain to Minimize Fraud in Digital Ad Campaigns)
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