COMMGiving: Editorializing is Different from Marketing

Editorializing, like, writing a blog regularly is different from having a brand image or promoting your products features and benefits. https://www.youtube.com/watch?v=-VU7Zmbh_4A&t=25s

COMMGiving: Facebooks Audience and Uninternet Users

In an article by eMarketer titled "Social Advertising Isn't Really Driving Conversions", I discuss the other side of their interpretation. https://www.youtube.com/watch?v=faapJht-J_g

COMMGiving: Marketing is Not Art

Stay on message because marketing is not art. What is art? Downey uses moms with their toddlers and Calvin Klein uses superstars. Not one brand you use says that they're part of all the 'problems' in the world because marketing is not art. If you don't like it then marketing is not for you. https://www.youtube.com/watch?v=AgR_cpbg-koContinue reading COMMGiving: Marketing is Not Art

COMMGiving: Conversation as Sales

The 'conversation' in the sales method is to help you, the seller, relive what the buyer learned getting at their ideal situation, so that you offer the right fix. https://www.youtube.com/watch?v=nWhbDqcab6U

Elevator Pitch (By Google and Others)

Firstly, I share the Google elevator pitch script, as a beginner doing their homework one evening, then watch a Google staff do it and then watch a veteran sales professional, who resembles Clint Eastwood, give one of his at a trade-show conference. For the entire Google Sales course go here. https://www.youtube.com/watch?v=c5kOWkE--6s https://youtu.be/ke4eLaVHxfs https://www.youtube.com/watch?v=fxYZIed8bXU  

Sales & Prospecting Guide, Course & Certificate by Google

This totally brand new package, for veterans and juniors alike, is great for all kinds of sales, not only online ad sales. The complete online course is at Google Ad Academy, and you can download their 10 Tips for Prospecting in PDF. https://www.youtube.com/watch?v=OuLF2tzSlYE

Impromptu: Amazon & Whole Foods, Gov Internet Anti-Trust and Vision/Goals

This is an impromptu video recording after reading about the new Gov Anti-Trust team formed in the wake of the Amazon & Whole Foods merger in Forbes Magazine. https://www.youtube.com/watch?v=t5jpg3AhbHk

COMMGiving: Video like a Pro for Small Groups

This post I share a tip for presenting yourself, with me demonstrating, and two cheapy 'hacks' for D.I.Y. video ads for small businesses and small organizations. https://www.youtube.com/watch?v=E58eULp0QDM&t=20s