The three components of a whole brand. https://www.youtube.com/watch?v=c6z85vC3tGU
COMMGiving — Vision, Mission, and Values. Definitions and Trust.
Vision, mission and values -- their definition and how to apply them so people can trust your brand.
COMMGiving: Advantage of Being a Logo is Avoiding Leading Questions
Being a brand or a logo is drawing boundaries around your mouth so you avoid leading questions. Yo logo! https://www.youtube.com/watch?v=J_32B5B3s0g