If you have nothing good to say

If you have nothing good to say, say why it is hard. It is your job as the leader to pinpoint problems like a surgeon working with symptoms. A few quotes, "Good culture is born of a good disposition" - Leonardo da Vinci. "Good spirit makes contact with good culture making our age shine" - this … Continue reading If you have nothing good to say

Unsubscribe If They Liked You

When you spam two things can happen. They will unsubscribe if they like you or they will block you but you still see them on your list. Unsubscribe if they like you because it takes a bit longer. In actuality you will know only at the 'cash register'.

Wounded Warrior Debacle

Great marketing works only for great companies. "You might remember the case of the Wounded Warrior Project..Now, the Wounded Warrior Project must rebuild the trust of its contributors. Even as it rallies supporters, the charity has reported a $70 million drop in donations (Orlando Sentinel)."

8 Reasons Two Website Trackers Will Never Match

You can read this latest article "8 Reasons Why Google Analytics Data Will Never Match Your Facebook Insights" and then finish with my quick presentation on the topic of cookies "Use Web Measurements Properly in 6 Minutes".  

Surprises In A Fair Environment Yield Valuable Solutions

Innovation can be extra or intra. Intra innovation, like continuous improvement and learning, can come about in a fair environment where valuable solutions solve surprises. Too often we think of innovation as extraneous hoping to impress everyone.

Internet Marketing Is Not Virtual Marketing

You might be of the belief that the internet is a virtual place where you can practice traditional marketing virtually. But it is not, it is another sub-group of marketing, like direct marketing, mass advertising, retail location, in the real world.