Domain Names That Cost A Fortune.

Domain names can cost a fortune and this phenomenon is based on nothing more then “common words”. Except are words as common as you think? COMM-Giving was once called NGO-Go except that word costs so much (see the screen-shot below) I actually chose a better name.

Natural Advantage Blind-Side.

A charity and ngo has a natural advantage that it fulfills a type of service not provided by the government. The blind-side obviously is letting people know such a thing even exists -- it usually is beyond people's imagination to even ask.

Search Engines and Specificity

When people use search engines to 'solve problems' they are addressing issues nearest to them. Organizations that want to be successful using search engines have to serve a specific niche (a few particular set of problems to a few particular set of people). Search engines add 'invisible' things to a person's question, like their location … Continue reading Search Engines and Specificity

The ‘Pamphlet’ Press.

Keeping a blog and a social-media presence for your NGO and NPO is like 'pamphlet press'. Above that is local media and above that is national media. At each rung there might be a bigger voice for your cause than your own. And meeting up is called networking.