Independent sellers that are picky-eaters among better brands than theirs are trying to be "cults of personality". https://www.youtube.com/watch?v=ecpQVXuO06E
Tag: brands
COMMGiving: Brand Is Not Personality
"Cult" in popular vernacular is over used to mean loyal customers that has recently decimated brands not good at English, period. https://www.youtube.com/watch?v=qGsUTs-DuEs
COMMGiving: From Ownership and Quality to Democracy – Building a Brand
This 3 minute video from business school updates us on the modern brand, that came from ownership to represent quality and today reflects national values like democracy on social media. https://www.youtube.com/watch?v=JKIAOZZritk