Do what expensive things do and not take for granted everyone is comfortable trying your new business to them. https://twitter.com/thecultureproof/status/1242442682711961602?s=20
The proper use of statistics lets you stay who you are, reward "profit" with bettering who you are prevent you from losing your identity https://www.youtube.com/watch?time_continue=340&v=RITTzkiHV0s
Introducing information is a crucial role of communication. Your experience in your field will help you stand out because this role is a bit like Zen and the Art of Motorcycle Maintenance; the ``in`is in the doing.