Accessibility, mobility and kids are reasons a BIA ought to "invest" in ecommerce --- not out of region reach which is what has been touted. Trusted partners like Yelp, Yellow Pages and Trip Advisor are already present to help with creating a 'street shopping platform' to compete against the 'mall shopping platform' idea. https://www.youtube.com/watch?v=_tvrxlh6r7s
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