COMMGiving: Groupon, Made to Order vs Mass Produced

Rate of Return on profitability or Return on Investment is different for different degrees of production. https://www.youtube.com/watch?v=_R5Os3ZWcqo

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COMMGiving: ROI, Sales and Opportunities

This advice depends on knowing your final "sales" figures because if you don't you're totally flying in the dark. This also applies to charities and ngos. https://www.youtube.com/watch?v=UIR2TOlFJaY