The answer is the difference between back-office audiences and retail audiences. https://www.youtube.com/watch?v=rSJqXQr0P7w
Author: AnhTu Hoang
Back in school, during COVID, to earn my MBA/MSc.
Do You Do It To Code?
The Marketingterms.com website says that in 2014, a mere 60 people in the USA had all 5 Google/Bing certifications in the online marketing profession. They are known as the Big 5. Today, 2017, I can say with pride I am one of the Big 5. Earning certifications is a passive private activity that you can … Continue reading Do You Do It To Code?
Ad Blockers, Analytics Blockers but Reinforcing Your Personality By Sampling
The rate of people using ad blockers and tracking blockers in the general population varies depending on the study you read, like this one, but sales without marketing support will rely on 'simple numbers' which leaves opportunity on the 'cutting room floor'. https://www.youtube.com/watch?v=dz0kFm7uyKk
To Each Their Own Stage
The media universe comes out every day, in the case of television, and every month, in the case of magazines, with a plethora of personalities all of whom have their own stage, as we all do. https://www.youtube.com/watch?v=yToHiyAkQLg
COMMGiving: Advantage of Being a Logo is Avoiding Leading Questions
Being a brand or a logo is drawing boundaries around your mouth so you avoid leading questions. Yo logo! https://www.youtube.com/watch?v=J_32B5B3s0g
COMMGiving: Editorializing is Different from Marketing
Editorializing, like, writing a blog regularly is different from having a brand image or promoting your products features and benefits. https://www.youtube.com/watch?v=-VU7Zmbh_4A&t=25s
COMMGiving: Facebooks Audience and Uninternet Users
In an article by eMarketer titled "Social Advertising Isn't Really Driving Conversions", I discuss the other side of their interpretation. https://www.youtube.com/watch?v=faapJht-J_g
COMMGiving: Don’t be a Suit.
What are you doing it for? A suit is as bad as a sweater. Here's what you'll see. https://www.youtube.com/watch?v=8UxNVHEbVpI
COMMGiving: Marketing is Not Art
Stay on message because marketing is not art. What is art? Downey uses moms with their toddlers and Calvin Klein uses superstars. Not one brand you use says that they're part of all the 'problems' in the world because marketing is not art. If you don't like it then marketing is not for you. https://www.youtube.com/watch?v=AgR_cpbg-ko … Continue reading COMMGiving: Marketing is Not Art
COMMGiving: Conversation as Sales
The 'conversation' in the sales method is to help you, the seller, relive what the buyer learned getting at their ideal situation, so that you offer the right fix. https://www.youtube.com/watch?v=nWhbDqcab6U
COMMGiving 
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