When it is so bad you can't even apologize to salvage your relationship with the public, you'll be glad that you still can. https://www.youtube.com/watch?v=hmc6gh3Tni4
Category: Tips
COMMGiving: Website is for Sales
Do you want your website to be all around as good as a live sales person who goes to networking events? Or do you just need it to answer basic questions and repeat your phone number? A website is for sales but how good of a sales person can you afford to build. https://www.youtube.com/watch?v=ZjAnmiCjXyk
COMMGiving: From Ownership and Quality to Democracy – Building a Brand
This 3 minute video from business school updates us on the modern brand, that came from ownership to represent quality and today reflects national values like democracy on social media. https://www.youtube.com/watch?v=JKIAOZZritk
COMMGiving: Do you really know your audience?
When confronted with a conundrum in serving your clients and audience, field experience and data are the right tools to find a compatible solution. Using field experience and data, you have to understand the system that has been set up beyond your own interest within which you operate. The case I did is here. https://www.youtube.com/watch?v=e90IZA2Q2VI
COMMGiving: Affordable Housing on the Web
Welfare, that is social assistance, is administered state-wide or province wide, but affordable housing is administered at the local municipal level and that causes many poor families to crowd in big cities with high rent, because they aren't as able to contact each town seeking space. So here is the list of the affordable housing … Continue reading COMMGiving: Affordable Housing on the Web
COMMGiving: Changing Course vs Evolving
Changing course is just as valid as evolving, especially if your strengths have developed toward a different path. That's strategy. https://www.youtube.com/watch?v=nJXqWAHOC4c
COMMGiving: Value 4 Value via Money
When you exchange value 4 value via money you can expect a mutual exchange of value, with money as the universal medium, but when you give away money for results that are sub-standard, you have just been robbed. https://www.youtube.com/watch?v=FPP_Wf8Gti8
COMMGiving: What’s “Bad” Media? What’s Media Made Of?
The essential model of media has three parts: the paper & the ink (the printing press plant), the thoughts and ideas (the writer) and the subject matter (perhaps a celeb). Are any of these three components connected to any other part by ownership? Or are they customers of each other? https://www.youtube.com/watch?v=nFxqVhx2AOM
COMMGiving: Rose Colored Glasses
If you provide a service, like a consultant, the impression you make indicates the type of customers you want to attract. Like wise for marketers dressing up a business. https://www.youtube.com/watch?v=cXGOJkubRXI
COMMGiving: Familiar is OK but Valuable is Better
75% of marketing is about creating something valuable, meaning more than zero but not less than zero, that people will miss. The last 25% is selling it for the consumer's support or patronage. A new free Facebook Marketing Guide by Hoostsuite (a marketing automation service) says pretty much the same thing, check that out. https://www.youtube.com/watch?v=lN1k09dH5N0
COMMGiving 
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