Search-engines, Directories and D-I-Y.

The directories assisted you in labeling, the search-engines require the ‘correct’ labeling, and now you can do it yourself. If you do it properly, called SEO, you will be noticed. There is labeling and there is "creative" on the same "box".  

WordPress, what’s best.

Concerning WordPress, if you need to save money, the free version is like buying a car from the dealership with the economy package, though it's a full-size sedan. You can upgrade and it will be like upgrading a car with the dealership package. If you host it yourself so that you can add on all … Continue reading WordPress, what’s best.

Send interesting, fun ‘letters’ and forget it’s an Email.

People welcome letters from their friends, associations and groups. Make your letters interesting, authoritative or fun, to 'your people'. And forget that it is an email. People use email like 'notes in class' nowadays. You have to rise above that type of casual utility.

What’s Instagram? Is it good for us?

Instagram, as stated on its website under About Us, is verité. A term from cinema meaning documentary imagery and for marketing they might call it 'lifestyle'. For groups like Doctors without Borders, it would be a natural fit. For others, like a company with an assembly plant, not so much. And for a sport-equipment company, … Continue reading What’s Instagram? Is it good for us?

Real-News Tip.

Not all journalists are equal. Real (trust-worthy, professional) reporters will have multiple press passes simultaneously. Three major types of press passes: news organizations, law-enforcement agencies and event organizers. https://en.wikipedia.org/wiki/Press_pass