COMMGiving: Propaganda is Non Relevant, Marketing is Relevant (or Not)

Post World War 2 Madison Avenue gave modern advertising the equivalent of perspective in Art. https://www.youtube.com/watch?v=yq3C6QzHQTg

The Future of Advertising Spending

Pay your own loyal customers to know them better. It is even better to advertise to a consumer with your product in their basket of goods, on infrastructure, broadcast, other products and finally media that surrounds them. In that way do you achieve a halo effect. It is better to pay more for ads on … Continue reading The Future of Advertising Spending

COMMGiving: Fakenews is it Art? CEO or Ad?

Fakenews, as a thing, is like verite-style reporting. How to separate your CEO identity from your company's brand identity; when the company's brand is not so serious. https://www.youtube.com/watch?v=rTYzM9WeaDw