COMMGiving: Local or Not

Local, ala geographic targeting, is important for the dollars you spend on advertising to generate sales. If you are not spending actual dollars, but investing your professional time on the web, than it is another sort of targeting --- you can call it adding to the knowledge base or lifestyle or belief. That sort of … Continue reading COMMGiving: Local or Not

The Power of Small Audiences

"UNITED WAY OF NEW HAVEN All Our Kin. Helping parents raise their kids." created this video that a 'mere' 1,000 people watched, not 1 billion people, because it is a local group that wants to introduce themselves in that area. After watching that video I feel very acquainted with their work.