What is marketing and why staff will leave for other companies. It is focus on a limited set of commercial values that is virtue oriented. https://www.youtube.com/watch?v=VsyTVo3u-Wo
COMMGiving–Attention vs Marketing, Moderate vs Successful
Attention, like staging a mindless stunt, vs marketing, shining a spotlight on your values.
COMMGiving: Non Profits and Charities Do It Better
Non Profits and charities do a better job executing from values and vision because its their nature. This means, to some snickering, slow and steady growth and a long and bumpy road. But also returns good results and what they promise, so long as their commitment does not get 'hacked'.