What is marketing and why staff will leave for other companies. It is focus on a limited set of commercial values that is virtue oriented. https://www.youtube.com/watch?v=VsyTVo3u-Wo
Attention, like staging a mindless stunt, vs marketing, shining a spotlight on your values.
Non Profits and charities do a better job executing from values and vision because its their nature. This means, to some snickering, slow and steady growth and a long and bumpy road. But also returns good results and what they promise, so long as their commitment does not get 'hacked'.