Author: AnhTu Hoang

Back in school, during COVID, to earn my MBA/MSc.

COMMGiving: What’s “Bad” Media? What’s Media Made Of?

by AnhTu Hoang, posted in Tips

The essential model of media has three parts: the paper & the ink (the printing press plant), the thoughts and ideas (the writer) and the subject matter (perhaps a celeb). Are any of these three components connected to any other part by ownership? Or are they customers of each other? https://www.youtube.com/watch?v=nFxqVhx2AOM

COMMGiving: Rose Colored Glasses

by AnhTu Hoang, posted in Tips

If you provide a service, like a consultant, the impression you make indicates the type of customers you want to attract. Like wise for marketers dressing up a business. https://www.youtube.com/watch?v=cXGOJkubRXI

COMMGiving: Familiar is OK but Valuable is Better

by AnhTu Hoang, posted in Tips

75% of marketing is about creating something valuable, meaning more than zero but not less than zero, that people will miss. The last 25% is selling it for the consumer's support or patronage. A new free Facebook Marketing Guide by Hoostsuite (a marketing automation service) says pretty much the same thing, check that out. https://www.youtube.com/watch?v=lN1k09dH5N0

COMMGiving: ROI, Sales and Opportunities

by AnhTu Hoang, posted in Tips

This advice depends on knowing your final "sales" figures because if you don't you're totally flying in the dark. This also applies to charities and ngos. https://www.youtube.com/watch?v=UIR2TOlFJaY

COMMGiving: Trust, Price and Reviews

by AnhTu Hoang, posted in Tips

The worth of being accredited with a seal of trust, which is an expense, or merely having good reviews is in the price that you charge. Higher priced items and services require a more rigorous seal of approval than merely reviews unlike other low priced retail products. The Better Business Bureau also accredits charities too. … Continue reading COMMGiving: Trust, Price and Reviews