COMMGiving: Groupon, Made to Order vs Mass Produced

Rate of Return on profitability or Return on Investment is different for different degrees of production. https://www.youtube.com/watch?v=_R5Os3ZWcqo

COMMGiving: Pitching to Readers, the Majority, Democracy

Playing a game of catch with your audience and never throwing an errant ball into the ground or over their heads. That's good communication. https://www.youtube.com/watch?v=hOr_dzRByWM

COMMGiving: Monopoly in Canada Fits Canada, Not Every Other Country

Canada's had a monopolistic economy long before NAFTA and it has seen this country grow during the Baby Boom post-WW2 era, so it goes with reason that it is the right fit for Canada because of just a few big factors: lack of man power to police the economy, our vast territory is mostly empty … Continue reading COMMGiving: Monopoly in Canada Fits Canada, Not Every Other Country

COMMGiving: Phenoms, Small Business or Best in Class

"Familiarity is not easily distinguished from truth" so it is important to the right events in order to be successful. https://www.youtube.com/watch?v=ufMr9MOuxjg

COMMGiving: Google, Facebook, Publishers

Big publishers with large costs daily, "On any given day, it’s not unlikely for Tom Sly, vp of revenue, national media, at The E.W. Scripps Co., to hop on the phone with one of the company’s many contacts at Google. Digiday" For us indie content producers there are other options. Approach it as Goldilocks not … Continue reading COMMGiving: Google, Facebook, Publishers